Today, I'm talking about audience targeting. I'm going to go through the EXACT 3 stages of targeting that I recommend for docs using ChiroSpark. This could be the missing piece to your FB ads!
Let's dig in!
1. For those of you just starting with Facebook Ads, your first audience is very simple: Age and Location. We generally start by setting an Age range of 25-55 years old. This seems to be the sweet spot for general chiropractic appointments. (This age range should reflect your typical patient for the treatment you offer, it's not set in stone.) While creating the Ad Set, Facebook let's you drop a pin at your office location and draw a radius around it. This is the best way to use location targeting - set the radius to 2 to 7 miles (depending on your area).
2. Once the audience above ^ is rocking, many people want to ramp the budget. You could do that, but you'd end up burning through your audience. You want to balance the short and the long game here. So, the next audience...