Well, I probably need to clarify that headline. Show Up Rate does MATTER but I'm going to tell you why you shouldn't WORRY about it.
When you start running Facebook Ads to generate new patients, you'll quickly notice a discrepancy in your New Patient Show Up Rate (Attendance) between new appointments from ads and from other means (call ins, referrals, etc.). Almost always, the discrepancy is that FB Show Up rate is much, much lower. A lot of our new ChiroSpark docs get hung up on this number - "I'm getting appointments but people aren't showing up!"
As we tell them, don't fret. Like I said at the beginning, Show Up Rate MATTERS but you shouldn't WORRY about it.
First things first, why is FB Show Up Rate lower?
At the end of the day, that's just the nature of the beast. With FB Ads you are basically catching people off guard. They aren't browsing their Facebook NewsFeed looking to set a chiropractic appointment. FB Leads can be great leads, but it's hard to beat leads that seek you...