There is an excellent Facebook community focusing on marketing run by a good friend of mine, Dr. Kevin Christie. Here's a link: https://www.facebook.com/groups/modernchiromarketing. I highly recommend joining as there is always a ton of great value in there. This morning, Kevin, myself, and some more awesome members on the Modern Chiropractic Marketing Council had a great discussion on what you should be looking for when running an ad. I thought the conversation was incredibly valuable so I wanted to share it with you here.
Kevin asked: From our experts, what should our Chiropractors be looking for in regards to their FB Ads analytics?
My answer: It's about the end goal, CPA (cost per acquisition). But We need to keep in mind the big picture, especially for optimizing. For example, FB users will see watch our video (Views) , click the link (Clicks and CPC(cost per click)) , visit the landing page (PageViews), fill out a form (Leads), schedule an appt (Appts), show up (CPA)....