Lately, I've been talking a lot about my success on YouTube, and how you can get YT working for your practice. (If you haven't yet, you can check out a free YouTube training here > https://go.chirospark.com/youtubetraining)
And, while there is gold in that training, it will only get you so far. Why? Because that training doesn't mean anything unless you commit to putting in the effort.
Our YouTube channel didn't get 30k+ subscribers overnight. I grinded for two years. Minimum 3 videos per week. Consistency over time.
And, that's not just for YouTube. Growing your practice means committing to the long game.
Even take a look at our ChiroSpark training. ChiroSpark is designed to help you crush it in the short term as well as the long term. We know that in one month you can start to see new patients from Facebook Ads. But, you can't stop there - the ads could go stale, Facebook could change their algorithm, etc. As costs start to go up, you can employ...
Today, I'm talking about audience targeting. I'm going to go through the EXACT 3 stages of targeting that I recommend for docs using ChiroSpark. This could be the missing piece to your FB ads!
Let's dig in!
1. For those of you just starting with Facebook Ads, your first audience is very simple: Age and Location. We generally start by setting an Age range of 25-55 years old. This seems to be the sweet spot for general chiropractic appointments. (This age range should reflect your typical patient for the treatment you offer, it's not set in stone.) While creating the Ad Set, Facebook let's you drop a pin at your office location and draw a radius around it. This is the best way to use location targeting - set the radius to 2 to 7 miles (depending on your area).
2. Once the audience above ^ is rocking, many people want to ramp the budget. You could do that, but you'd end up burning through your audience. You want to balance the short and the long game here. So, the next audience...
Between your Personal Account, Your Practice Page, Your Ad Account, the Ads Manager, the Business Manager, there are a lot of terms being thrown around that ultimately make things confusing. The last thing you want when taking the plunge into Facebook Ads is to get hung up from the very start!
So, let's get a few definitions and I'll use examples from my own practice to add a bit of clarity.
1. Personal Facebook Account ex: Blake Kalkstein. This is how I normally log into Facebook to update my status, wish someone happy birthday, etc. You can tell you're in your personal account when you see the classic blue Facebook tool bar at the top (more on this later).
2. Your Practice Page ex: Adolph and Kalkstein Chiropractic. This is the public facing Facebook page for my practice. If you search our office on Google, a link to this Facebook page will come up. We also link this page on our website. This is NOT a separate account. You can't 'log in' to this page. You manage it by logging into...
Today, we're going to shift gears from strategy to ACTION. Thinking of starting a
YouTube Channel for your practice? Here are 5 Tips to get you started from YouTube sensation and founder of ChiroSpark... Dr. Blake Kalkstein!
Now, you may be thinking - why should you listen to Dr. Blake's YouTube tips? Well, his chiropractic office as over 31,000 subscribers on YouTube, and over 8.5 million views!
So, let's get into it... Dr. Blake's 5 YouTube Tips!
1. Keep is short and sweet!
There's a reason this is number one. Be honest - would you go on YouTube to watch a hour long chiropractic appointment? YouTube viewers' attention spans are short, so your videos should match that. Shoot for 3 minutes and under to get started.
2. Be confident.
It doesn't matter if you have the latest video camera, a full recording studio, and a boom guy, viewers will only see your lack of confidence. So, don't be shy! (A lot easier said than done, for sure). But, there's good news - confidence can be learned,...
Well, I probably need to clarify that headline. Show Up Rate does MATTER but I'm going to tell you why you shouldn't WORRY about it.
When you start running Facebook Ads to generate new patients, you'll quickly notice a discrepancy in your New Patient Show Up Rate (Attendance) between new appointments from ads and from other means (call ins, referrals, etc.). Almost always, the discrepancy is that FB Show Up rate is much, much lower. A lot of our new ChiroSpark docs get hung up on this number - "I'm getting appointments but people aren't showing up!"
As we tell them, don't fret. Like I said at the beginning, Show Up Rate MATTERS but you shouldn't WORRY about it.
First things first, why is FB Show Up Rate lower?
At the end of the day, that's just the nature of the beast. With FB Ads you are basically catching people off guard. They aren't browsing their Facebook NewsFeed looking to set a chiropractic appointment. FB Leads can be great leads, but it's hard to beat leads that seek you...
In my last post, I talked about Funnels (with a capital F), today I'm talking about
funnels (lower case) like squeeze pages, optins, landing pages, etc. (those built in
There is a huge hoopla around funnel-mania. A lot of marketers are obsessed. To the point that many miss the forest for the trees. Now, don't get me wrong. We love funnels. They're an important tool for marketing. (We use ClickFunnels). But, too many people fall into the trap of thinking funnels are the end all, be all.
There are a few results that we see from this phenomena: one, docs think that they aren't tech savvy enough to build funnels. Two, docs are paralyzed with the fear that their funnel isn't good enough, and it's always 'almost ready.' Three, they think they need to hire a hot shot funnel expert.
So, that's why for today, we've got the 3 Funnel Rules for Chiropractors to Build By.
No matter what the objective or offer is, we follow these three rules when it comes to building funnels for...
Hope everyone is off to a great start to the week! For today's Tuesday Tips, we're going to take a step back to talk about (Facebook) Marketing Metrics.
Specifically, we're going to tackle which Metrics are most important, and how do we use these metrics to optimize and scale our marketing.
To start the conversation about metrics, we're going to start with a bird's eye view of our Funnel, and as I like to say, that's Funnel with a capital F. What do I mean here?
Well, Facebook Ads are just a component to a larger mechanism, our Funnel. (A funnel in ClickFunnels can also be a part. Confusing, right?). The goal of that mechanism is to generate new patients. So, when I talk about our Funnel, I mean the full, start to finish process of generating new patients. For the sake of this email, here's an example of our Facebook Ads Funnel.
Person A's Journey - Italicized text are the metrics for each step:
1. Sees our FB Ad. - [Impressions and Cost Per Impression (CPM) in the thousands]
Thanks for joining us for another week of Tuesday Tips! We get to work with a lot of chiropractors, some experienced with FB ads, and others who are FB greenhorns. A common issue newcomers run into is the dreaded "Your Ad has been Disapproved for Violating Facebook's Advertising Policies."
If this has happened to you, you probably felt pretty lost (Facebook gives little guidance as to WHY your ad got disapproved). Well, I wanted to take this week to talk about how Facebook Reviews ads, common red flags, and easy ways to fix disapproved ads.
There's a lot I could go into here, but first things first, you should get familiar with Facebook's policies here . A lot of it is intuitive, but definitely take some time to look through their policies.
Alright, so to understand WHY your ads get disapproved, we'll start with HOW Facebook reviews ads. When you submit an ad for Review, it actually goes through multiple rounds of reviews. The first is done by a computer. The computer isn't...
I apologize if that headline sounds click-baity but it's a good topic! Through our work at ChiroSpark, I've been able to witness firsthand a few dozen chiropractors' Facebook ad campaigns. And, whenever I am working with a doc, and they say, "I haven't gotten any leads and it's been two weeks," or "My ads just aren't performing like I thought they would," one of these 3 reasons is usually the problem.
1. Your targeting is wrong.
A lot of newcomers to Facebook want to tap into its huge potential and think - "Woah! I can target 2 million people with one ad!" And then, nothing. It's a common misconception that the power of Facebook is Reach. But, the real power of Facebook marketing is not how big you can go but how small you can go. As we like to say, there are riches in niches.
2. Your Ad is in the wrong place.
When you create a FB campaign, you have pre-selected the option to have Facebook choose where you Ads are placed. (If you don't know, FB ads can appear in a number of...
I super quickly want to thank you for stopping by our site. Be sure to check back every week for new articles covering anything and everything from Facebook advertising tips, new marketing strategies, marketing software tools, solutions to common problems, and lessons learned from running ads with dozens of Chiropractors.
If you want these digital goodies sent to your email every week, you can fill in your email address on the right or bottom of this page. Now, let's get into it!
If you've ever created an ad on Facebook, you've definitely seen the various format options for your ad. Yes, there are five different formats, but at a basic level, it really just comes down to... what's better: Images or Videos?
Facebook is designed for Split Testing so, as with most everything that has to do with Facebook ads, the easy answer is always Test, Test, Test. So, we decided to do exactly that, test Images vs Videos side by side. It was the same offer on each ad, and we put about...