On January 11, 2018, Mark Zuckerberg, owner of Facebook, announced some drastic changes to the way Facebook is going forward, starting this year. There is a lot of speculation about what is happening and what is going to happen regarding small business, paid ads on facebook, and community interaction. And, there has been a ton of false news going around saying that this change will massively impact chiropractors and their business.
Please note that I have reviewed these changes for you, implemented strategies to counteract the changes that will affect general posting, and most importantly debunked the fake news regarding paid advertising. Watch the short video below that outlines steps you can do to stay ahead of the curve.
Thanks for watching and if you have any questions, please email me at firstname.lastname@example.org!
I had the pleasure of chatting with Noah Volz of DC2BE Revolution, a popular podcast that dissects world-class chiropractors from diverse backgrounds (entrepreneurs, innovators, artistic healers etc) inquiring into the tools, tactics and techniques that listeners can use to create the practice of their dreams and graduate without the stress of student debt.
We discussed YouTube strategies to grow a following of patients and fans that will swell your practice.
Take a listen here: https://youtu.be/L8DGrv4sEhg
And let me know if you have any questions about YouTube!
Doc, thank you for taking the time out of your day to read this. I truly appreciate it.
See you on the inside,
Yesterday, I went through my marketing costs, new patient numbers, production, collections, and growth.
I compared 2016 with 2017. I wanted to share those numbers with you. You can check out the full video here > https://youtu.be/WJR4i-VSvpE
Please reply if you have any questions or comments.
If you need help building your online presence through Facebook and YouTube, I'd love to be the guy to help you do it.
Doc, thank you for taking the time out of your day to watch this. I truly appreciate it.
See you on the inside,
Happy New Year! Now that all the celebration is died down, it's time to get to work.
So Why YouTube, or even Why video for that matter? Because we can create 1000 True Fans. A quote from Kevin Kelly's essay:
To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.
A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the "best-of" DVD version of your free youtube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known...
It's that time of year again! No, not scrambling to by Christmas presents!
The time to review what you did well and what you could do better. So I'd thought I'd share my top 3 things we did well, and top 3 things we need to work on. Hopefully it sparks something in you.
The bad first.
1. I worked too many days. I took off 7 working days last year, and I spent too many weekend days in the office.
2. I stopped doing workshops in the community.
3. I stopped quarterly mastermind/strategy sessions with my father (whom I work with)
So, how am I going to correct those things?
I'm knocking out #3 by signing up for Strategic Coach. Dad and I will be in the same room for one day, and have the following morning to apply what we learned to continue to grow our practice and our future. If you are looking for broader direction help, I really think this is the place to go. Just a heads up on the price tag: 10k per person.
So for #2, I'm going to plan bi-yearly workshops with the running community. I...
There is an excellent Facebook community focusing on marketing run by a good friend of mine, Dr. Kevin Christie. Here's a link: https://www.facebook.com/groups/modernchiromarketing. I highly recommend joining as there is always a ton of great value in there. This morning, Kevin, myself, and some more awesome members on the Modern Chiropractic Marketing Council had a great discussion on what you should be looking for when running an ad. I thought the conversation was incredibly valuable so I wanted to share it with you here.
Kevin asked: From our experts, what should our Chiropractors be looking for in regards to their FB Ads analytics?
My answer: It's about the end goal, CPA (cost per acquisition). But We need to keep in mind the big picture, especially for optimizing. For example, FB users will see watch our video (Views) , click the link (Clicks and CPC(cost per click)) , visit the landing page (PageViews), fill out a form (Leads), schedule an appt (Appts), show up (CPA)....
Where did it start?
What's the point of this program?
And most importantly, what's the end goal?
All awesome questions I got asked on Jim Chester's most recent Facebook live interview for his podcast, Chiro Hustle. You can watch it all here: https://www.facebook.com/jim.chester.313/videos/2019822728294429/
I wanted to elaborate on some of those answers for you here.
So, Where did it start? I was HUNGRY. I was fresh out of school. I thought I was god's gift to chiropractor! I was gonna change the world and my community! I was wrong. This was hard! Attracting new patients, working long weekends and events and spinal screenings. I wanted a better way. I got exposed to Facebook marketing, lead pages, landing pages, squeeze pages, testimonial videos, Dan Kennedy, Joe Polish, big name marketing geniuses, etc. I dove right in. Head first and devoured everything that I could. 1.5 years later, I thought I was ready to try in out. I KNEW I was ready. Guess what?
Today, I want to talk about discounted offers. When it comes to marketing your practice, some docs are okay with discounted offers and others aren't. There's a case to be made on either side, but I want to take the chance here to talk about my experience.
First, what do I mean by discounted offer? It's usually a discounted first visit that could include an exam, consultation, maybe treatment and X-Rays.
I run discounted offers for our office and it's been a game changer.
Why do they work?
We want to remove as many barriers as possible - in our case, that barrier is price. When you're targeting a cold or lukewarm audience, a discounted offer makes it easier for someone to come in.
This tactic isn't anything new. Car dealerships offer cash back, restaurants
offer drink specials, phone companies offer deals on phones. The goal is to get you through the door.
Once they're through our door, then they get to meet our staff and docs, see our facility, and get an idea of how...
Recently, I had the pleasure of talking with the guys from ChiroHustle on their podcast. It was a lot of fun, I even get into my 'origin story' a bit (spoiler: I may or may not have kind of flunked out of college - I did go back!).
In the interview, there's tons of good nuggets for you to implement in your practice, but I want to leave you with a couple takeaways that have been huge for me.
The first, our goal with chiropractic is helping people. As a kid, I saw my dad actually change people's lives with chiropractic and that impacted my life . No matter what craziness we have going on with YouTube or marketing, it's important to keep in mind - we are in the practice of changing lives and helping people.
Second, execute. For every success I have had in the chiropractic space, I've had just as many failures, if not more failures. But, what's helped me find success, is executing and being willing to fail. So, don't be afraid to try and fail.
"Your Ad has been Disapproved for Violating Facebook's Advertising Policies."
We offered these tips in the fall, but it's always good to brush up on Facebook's policies. If you don't, worst case is your Ad Account gets shut down...not good.
First things first, you should get familiar with Facebook's policies here > https://www.facebook.com/policies/ads . A lot of it is intuitive, but definitely take some time to look through their policies.
Alright, so how does Facebook Review ads? It starts with a computer review. The computer isn't taking into account the context of your ad, it's mainly looking for keywords that are automatic red flags. If the ad passes the computer, then an actual person reviews it. The important piece here is understanding that you need to get past the computer (more about this to follow).
Now, I want to quickly run through some common reasons we have seen chiropractor ads
1. Word choice - Because Facebook review starts with a...