Sometimes starting a new project can be daunting, and we will self-sabotage ourselves until we get all the needed information.
I'm guilty of it.
But sharing your office's unique skill set with your community can be such a game changer for your practice. Specifically via video content.
Let today's video blog guide you on the correct steps you need to take to start producing video content for your community so you can focus and delivering tremendous value.
I'm in a great group of chiropractors and marketers. It's called The Modern Marketing Chiropractic Group. It's on Facebook. You can join here: https://www.facebook.com/groups/modernchiromarketing/
Recently, the founder, Kevin Christie, posted about his blog and the book StoryBrand.
It's a great book and you should read it. Get it from Amazon here: https://amzn.to/2J62icu
The gist of the convo was how to use StoryBrand on your blog. It was an excellent conversation that brought a ton of value about calls to action. And it got me thinking, how can we put calls to action "above the fold" in our videos.
On a call with one of my clients this morning, I blacked out Old-School style and dropped some massive value for him: how to get your call to action, with scarcity, above the fold in your videos, and how to do it with your Facebook ads. I'm kicking myself I didn't record the call for everyone.
Luckily, I've been intermittence fasting, so my brain has been sharp on recall lately. This...
Last week I had the pleasure to sit down and chat with Forward Thinking Chiropractic Alliance president Bobby Maybee.
It was an off the cuff, no prep questions, honest chat about chiropractic, where I come from, what a new doc should be doing before they even open up a shop.
I hope you enjoy listening to it as much as I enjoyed creating it.
Don't miss out on the first ever Forward KC annual symposium. The line up is killer! Get tickets here: http://www.forwardthinkingchiro.com/event-list#!event-list
Yours in Health,
This year, my father and I joined Strategic Coach. SC is a coaching company for entrepreneurs looking to 10x their business. Our goal is to 10x our business in 3 years! Crazy right?!?
How can I take a $1.5M and grow it to $10.5M in 3 years?
SC is going to help us get there, and one of the first lessons they taught us was their time management system. I think it's incredibly valuable, so I wanted to share my interruption of that with you, hoping you can apply the skills to your life.
At Strategic Coach, they have a time system designed specifically for entrepreneurs. It’s made up of three types of days: Free Days that are entirely away and disconnected from the business are for rejuvenation, Focus Days are centered on money-making activities, and Buffer Days are for preparation.
Watch the video to learn how I plan out my schedule.
As always, feel free to reach out to me with any questions.
If you want more info on strategic coach, go here: https://www.strategiccoach.com/
We're one month into 2018?
Is it going as planned? Are you executing on your ideas? Are you on a path to growth?
Or, have things faltered. You're running in to roadblocks. Things aren't getting done.
I know that feeling.
My marketing coordinator gave me her 2 weeks notice 17 days ago. We scrambled to disperse her tasks to other members of our team, hire a replacement, and figure out what we did wrong to push her away.
I understand working for a small business has its limitations on growth, but all we ask is before you decide to go, please tell us so we have time to find an adequate replacement. (This was the most frustrating part from this; She didn't come to us sooner. I need to work on better intra-office communication).
So when shit hits the fan, I fall back on 3 major books that have helped me get to where I am now. I pop them open and enjoy the warm embrace of an old friend. I read back over any notes I've taken in the margins. I skim the fluff, and dive into...