What's the plan for 2018?

strategy Jan 02, 2018

Happy New Year!  Now that all the celebration is died down, it's time to get to work.

So Why YouTube, or even Why video for that matter? Because we can create 1000 True Fans. A quote from Kevin Kelly's essay:

To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.

A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the "best-of" DVD version of your free youtube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune.

So what does this have to do with Chiropractors. We can educate, entertain, and enlighten people about our passion, Chiropractic (insert nutrition, rehab, etc).  Building a following of people who enjoy you and enjoy what you have to say can have lasting consequences. 

First of all, it will drive New patients into your office.  We routinely see people from up to 2 hours a way because  "they saw us online and knew we were the ones" passing by dozens and dozens of other chiros.  

Second, we begin to build a following of people who like, know, and trust us.  Doing this allows us to build a community of raving fans, affiliates and customers who refer you, buy from you and champion you regularly.  

Third, we can earn passive revenue from this. First there is ad money from YouTube, but that's just a drop in the bucket.  Imagine if you had 1000 true fans on Youtube and each quarter you sold a t-shirt for $20. Maybe it had your signature catch phrase on it. If the cost to buy, make and ship that t-shirt is $10 a shirt. You've just made $40,000 extra a year. Not bad for just making videos about chiropractic.

Our office is doing this year, but in addition to a $20 t-shirt, we built an prehab exercise program. It sells for $47. Once the product is done, which will be next week, it's evergreen.  And every quarter we can open this up and make it available to our 1000 true fans.

And that's the magic word. EVERGREEN. 

If you need help building your online presence through video, I'd love to be the guy to help you do it. 

See you on the inside,

Dr. Blake

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