Should you run discounted offers?

strategy Nov 28, 2017

Today, I want to talk about discounted offers. When it comes to marketing your practice, some docs are okay with discounted offers and others aren't.  There's a case to be made on either side, but I want to take the chance here to talk about my experience.

First, what do I mean by discounted offer? It's usually a discounted first visit that could include an exam, consultation, maybe treatment and X-Rays.

I run discounted offers for our office and it's been a game changer.

Why do they work?

We want to remove as many barriers as possible - in our case, that barrier is price. When you're targeting a cold or lukewarm audience, a discounted offer makes it easier for someone to come in.

This tactic isn't anything new. Car dealerships offer cash back, restaurants 
offer drink specials, phone companies offer deals on phones. The goal is to get you through the door.

Once they're through our door, then they get to meet our staff and docs, see our facility, and get an idea of how we help people.

The discounted offer helps us reach more people and start to build a relationship - that like, know, and trust that you've probably heard before.

It can be a very useful tool in the tool box for any practice :)


See you on the inside,

Blake

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