I'm in a great group of chiropractors and marketers. It's called The Modern Marketing Chiropractic Group. It's on Facebook. You can join here: https://www.facebook.com/groups/modernchiromarketing/
Recently, the founder, Kevin Christie, posted about his blog and the book StoryBrand.
It's a great book and you should read it. Get it from Amazon here: https://amzn.to/2J62icu
The gist of the convo was how to use StoryBrand on your blog. It was an excellent conversation that brought a ton of value about calls to action. And it got me thinking, how can we put calls to action "above the fold" in our videos.
On a call with one of my clients this morning, I blacked out Old-School style and dropped some massive value for him: how to get your call to action, with scarcity, above the fold in your videos, and how to do it with your Facebook ads. I'm kicking myself I didn't record the call for everyone.
Luckily, I've been intermittence fasting, so my brain has been sharp on recall lately. This video goes into detail about how to get your call to action "above the fold" for your videos, how to include scarcity, and how often to do it. As always, thanks for watching, and let me know if you have any questions.
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