Last week I had the pleasure to sit down and chat with Forward Thinking Chiropractic Alliance president Bobby Maybee.
It was an off the cuff, no prep questions, honest chat about chiropractic, where I come from, what a new doc should be doing before they even open up a shop.
I hope you enjoy listening to it as much as I enjoyed creating it.
Don't miss out on the first ever Forward KC annual symposium. The line up is killer! Get tickets here: http://www.forwardthinkingchiro.com/event-list#!event-list
Yours in Health,
This year, my father and I joined Strategic Coach. SC is a coaching company for entrepreneurs looking to 10x their business. Our goal is to 10x our business in 3 years! Crazy right?!?
How can I take a $1.5M and grow it to $10.5M in 3 years?
SC is going to help us get there, and one of the first lessons they taught us was their time management system. I think it's incredibly valuable, so I wanted to share my interruption of that with you, hoping you can apply the skills to your life.
At Strategic Coach, they have a time system designed specifically for entrepreneurs. It’s made up of three types of days: Free Days that are entirely away and disconnected from the business are for rejuvenation, Focus Days are centered on money-making activities, and Buffer Days are for preparation.
Watch the video to learn how I plan out my schedule.
As always, feel free to reach out to me with any questions.
If you want more info on strategic coach, go here: https://www.strategiccoach.com/
We're one month into 2018?
Is it going as planned? Are you executing on your ideas? Are you on a path to growth?
Or, have things faltered. You're running in to roadblocks. Things aren't getting done.
I know that feeling.
My marketing coordinator gave me her 2 weeks notice 17 days ago. We scrambled to disperse her tasks to other members of our team, hire a replacement, and figure out what we did wrong to push her away.
I understand working for a small business has its limitations on growth, but all we ask is before you decide to go, please tell us so we have time to find an adequate replacement. (This was the most frustrating part from this; She didn't come to us sooner. I need to work on better intra-office communication).
So when shit hits the fan, I fall back on 3 major books that have helped me get to where I am now. I pop them open and enjoy the warm embrace of an old friend. I read back over any notes I've taken in the margins. I skim the fluff, and dive into...
On January 11, 2018, Mark Zuckerberg, owner of Facebook, announced some drastic changes to the way Facebook is going forward, starting this year. There is a lot of speculation about what is happening and what is going to happen regarding small business, paid ads on facebook, and community interaction. And, there has been a ton of false news going around saying that this change will massively impact chiropractors and their business.
Please note that I have reviewed these changes for you, implemented strategies to counteract the changes that will affect general posting, and most importantly debunked the fake news regarding paid advertising. Watch the short video below that outlines steps you can do to stay ahead of the curve.
Thanks for watching and if you have any questions, please email me at email@example.com!
I had the pleasure of chatting with Noah Volz of DC2BE Revolution, a popular podcast that dissects world-class chiropractors from diverse backgrounds (entrepreneurs, innovators, artistic healers etc) inquiring into the tools, tactics and techniques that listeners can use to create the practice of their dreams and graduate without the stress of student debt.
We discussed YouTube strategies to grow a following of patients and fans that will swell your practice.
Take a listen here: https://youtu.be/L8DGrv4sEhg
And let me know if you have any questions about YouTube!
Doc, thank you for taking the time out of your day to read this. I truly appreciate it.
See you on the inside,
Yesterday, I went through my marketing costs, new patient numbers, production, collections, and growth.
I compared 2016 with 2017. I wanted to share those numbers with you. You can check out the full video here > https://youtu.be/WJR4i-VSvpE
Please reply if you have any questions or comments.
If you need help building your online presence through Facebook and YouTube, I'd love to be the guy to help you do it.
Doc, thank you for taking the time out of your day to watch this. I truly appreciate it.
See you on the inside,
Happy New Year! Now that all the celebration is died down, it's time to get to work.
So Why YouTube, or even Why video for that matter? Because we can create 1000 True Fans. A quote from Kevin Kelly's essay:
To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.
A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the "best-of" DVD version of your free youtube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known...
It's that time of year again! No, not scrambling to by Christmas presents!
The time to review what you did well and what you could do better. So I'd thought I'd share my top 3 things we did well, and top 3 things we need to work on. Hopefully it sparks something in you.
The bad first.
1. I worked too many days. I took off 7 working days last year, and I spent too many weekend days in the office.
2. I stopped doing workshops in the community.
3. I stopped quarterly mastermind/strategy sessions with my father (whom I work with)
So, how am I going to correct those things?
I'm knocking out #3 by signing up for Strategic Coach. Dad and I will be in the same room for one day, and have the following morning to apply what we learned to continue to grow our practice and our future. If you are looking for broader direction help, I really think this is the place to go. Just a heads up on the price tag: 10k per person.
So for #2, I'm going to plan bi-yearly workshops with the running community. I...
There is an excellent Facebook community focusing on marketing run by a good friend of mine, Dr. Kevin Christie. Here's a link: https://www.facebook.com/groups/modernchiromarketing. I highly recommend joining as there is always a ton of great value in there. This morning, Kevin, myself, and some more awesome members on the Modern Chiropractic Marketing Council had a great discussion on what you should be looking for when running an ad. I thought the conversation was incredibly valuable so I wanted to share it with you here.
Kevin asked: From our experts, what should our Chiropractors be looking for in regards to their FB Ads analytics?
My answer: It's about the end goal, CPA (cost per acquisition). But We need to keep in mind the big picture, especially for optimizing. For example, FB users will see watch our video (Views) , click the link (Clicks and CPC(cost per click)) , visit the landing page (PageViews), fill out a form (Leads), schedule an appt (Appts), show up (CPA)....
Where did it start?
What's the point of this program?
And most importantly, what's the end goal?
All awesome questions I got asked on Jim Chester's most recent Facebook live interview for his podcast, Chiro Hustle. You can watch it all here: https://www.facebook.com/jim.chester.313/videos/2019822728294429/
I wanted to elaborate on some of those answers for you here.
So, Where did it start? I was HUNGRY. I was fresh out of school. I thought I was god's gift to chiropractor! I was gonna change the world and my community! I was wrong. This was hard! Attracting new patients, working long weekends and events and spinal screenings. I wanted a better way. I got exposed to Facebook marketing, lead pages, landing pages, squeeze pages, testimonial videos, Dan Kennedy, Joe Polish, big name marketing geniuses, etc. I dove right in. Head first and devoured everything that I could. 1.5 years later, I thought I was ready to try in out. I KNEW I was ready. Guess what?